5 Local Marketing Tips for Small Businesses

How to Stand Out in a Small Town Without a Big Budget

Running a small business in a small community means your customers aren’t just consumers; they’re your neighbors, friends, and fellow Chamber members. When it comes to marketing, a personal touch and local focus can go a long way. Here are five practical tips to help your business grow right here in our community.

1. Leverage Local Partnerships

Team up with fellow businesses, nonprofits, or schools for cross-promotions or events.

Why it works: Partnerships increase your reach, build goodwill, and reinforce your commitment to the community.

Bonus Tip: Don’t forget the Chamber! Use your membership to connect with other businesses, get listed in directories, and participate in joint promotions.

2. Optimize Your Google Business Profile

A complete and active Google Business profile is one of the easiest (and free!) ways to boost your visibility online. Add updated hours, photos, services, and respond to reviews.

Why it works: When someone Googles “bakery near me” or “Dysart plumber,” your profile could be the first thing they see.

Bonus Tip: Encourage happy customers to leave reviews — even just one new 5-star review can make a difference.

3. Show Up on Social Media — and Be Real

You don’t have to be on every platform, but choose one or two where your customers hang out (often Facebook or Instagram in small towns). Post consistently — photos of your products, behind-the-scenes glimpses, staff shoutouts, customer features, and local events.

Why it works: Social media builds trust and keeps your business top-of-mind, especially when you stay active and authentic.

Bonus Tip: Share and tag community happenings or our Dysart Chamber posts — it’s an easy way to increase reach and show your local pride.

4. Get Involved in Community Events

From Chamber-sponsored events to local happenings, participating in local events boosts your visibility and shows community support.

Why it works: Face-to-face engagement is powerful in small towns. People love doing business with those they know.

Bonus Tip: Consider donating a door prize, volunteering, or sponsoring a portion of the event to get your name out there.

5. Use Email to Stay in Touch

Build a simple email list from your customers and start sending occasional updates — new products, sales, events, or helpful tips.

Why it works: Email has one of the highest returns on investment for small businesses. It keeps you connected directly without relying on algorithms.

Bonus Tip: Keep it short, visual, and valuable — one strong message per email is often more effective than a long newsletter.

Need Help Getting Started?

That’s what we're here for! We offer marketing support, networking opportunities, and event promotions designed to help your business succeed.

👉 Interested in becoming a Chamber Business Member, being featured in our newsletter or on social media? Email DysartChamber@gmail.com.